How to choose an LED face mask in NZ: a nonsense buying guide

LED face masks range from $60 to $900 in New Zealand, and the marketing can be overwhelming. Wavelengths, LED counts, celebrity endorsements... Here are the five things that actually matter  and the ones that don't.

1. The right wavelengths (this is 80% of it)

Light therapy only works at specific, well-studied wavelengths. Look for:

• Red at 630-660nm  the most studied range for skin smoothness and radiance
• Near-infrared at 850nm  penetrates deeper, supports skin recovery
• Blue at 415-470nm studied for blemish-prone skin

If a product page doesn't state its exact wavelengths, that's a red flag it usually means generic LEDs that look pretty but do little.

2. Enough light, close to the skin

More LEDs generally means more even coverage. Anything above 100-150 well placed LEDs is solid for a face mask; flexible masks that sit close to the skin deliver light more efficiently than rigid shells that sit far from it.

3. Eye protection non negotiable

LEDs are bright. A well made mask includes built in eye protection and complies with international photobiological safety standards (look for IEC 62471). If eye safety isn't mentioned anywhere, walk away.

4. A routine you'll actually keep

The research is clear: results come from consistency (3-5 sessions a week, over weeks). That means comfort matters more than specs wireless beats plugged-in, lightweight beats bulky, and 10 minute sessions beat 45 minute ones. The best mask is the one you'll actually wear.

5. A brand that stands behind it

Check the boring things: a real returns policy, a warranty, and someone who answers emails. A 30 day return window and a 12 month warranty are fair standards.

What doesn't matter much

• 7+ light colours: beyond red, near infrared and blue, most extra colours are marketing.
• Celebrity selfies: they're paid. Wavelengths aren't.
• A $900 price tag: you're often paying for the brand name, not better light.

We designed the Skinora™ mask around exactly these five points: studied wavelengths (630/850nm + blue), built-in eye protection, wireless comfort, and a 30 day no-drama return policy  with free shipping across New Zealand.